Align Technology, a leading global medical device company that designs, manufactures and sells the Invisalign system of clear aligners, iTero intraoral scanners and exocad CAD/CAM software for digital orthodontics and restorative dentistry, recently concluded the second phase of its Growing Patients Roadshow in the Middle East. This series of specialised education events, aimed at elevating dental care for children and teens and improving practice efficiencies took place from May 30 to June 2, in Riyadh, Jeddah, Kuwait City and Dubai. Over 200 dental professionals attended the event series held across the Middle East, attracting participants who are already certified as an Invisalign providers.
The most recent instalment of the Growing Patients Roadshow centred on leveraging the Align Digital Workflow to accelerate practices in treating growing patients, follows the recent publication of a research paper by Align Technology. The white paper focused on the treatment of teens with clear aligners, titled ‘Insights into the growing patient dental journey and the growing patient dental market in KSA & UAE’, illuminated key trends influencing patient preferences, the crucial role of orthodontists in both the decision and treatment process, and the expanding market for clear aligner treatment among growing patients. Paired with the Growing Patient Roadshow series, Align Technology aims to empower dental professionals across the Middle East to elevate the way treatment is delivered for child and teen patients, ensuring a comprehensive approach is delivered to enhance the overall patient experience and clinical outcome.
Markus Sebastian, Senior Vice President, EEMA, Align Technology, said, “The Growing Patients Roadshow series underscores our commitment to supporting orthodontists in their mission to provide optimal care for young patients. Our digital platform not only enhances clinical outcomes but also streamlines workflows, making it easier for practices to manage the unique needs of their younger patients. We are excited to see the positive impact this can have.”
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